Google Flow: the lines its usage rules draw

Google Flow's own pages set a minimum age of 18 and address all five content fields: violence, intimacy, minors, likeness and brands. Enforcement: feedback only. From 3 source pages, read 2026-09-25; no maker pays to be listed.

Inclusion rule. The 27 tools in this register; a field counts as addressed when the policy text says anything on it. Order. Alphabetical by tool name.

1What stands out

Flow splits its rules across a help centre and Google's company-wide Prohibited Use Policy. The help pages are where the practical limits sit: prominent people and uploaded videos of identifiable minors are simply not supported. The policy adds a written exception for educational, documentary, scientific or artistic work.

2Minimum age: 18+

Make sure your age is verified. You must be 18 years of age or older.

Google Flow Help, Get started

• Who can use Google Flow
  18 or older, with the age verifiedGoogle Flow Help, Get started / recorded 2026-09-25

Minimum age across all 27 tools

3Violence and gore: Violence named

Violence or the incitement of violence.

Google Generative AI Prohibited Use Policy

• Sexually explicit
  Violence and incitement of violence are prohibited usesviolent, hateful or harmful activitiesGoogle Generative AI Prohibited Use Policy / since 2024-12-17 / checked 2026-09-25
• Dangerous or illegal activities
  Facilitating violent extremism or terrorism is prohibitedGoogle Generative AI Prohibited Use Policy / since 2024-12-17 / checked 2026-09-25
• Dangerous or illegal activities
  Facilitating self-harm is prohibitedGoogle Generative AI Prohibited Use Policy / since 2024-12-17 / checked 2026-09-25
• Exceptions
  Exceptions may be made for educational, documentary, scientific or artistic reasonsGoogle Generative AI Prohibited Use Policy / since 2024-12-17 / checked 2026-09-25

Violence and gore in detail · Violence and gore across all 27 tools

4Intimacy and romance: Explicit named

Sexually explicit content -- for example, content created for the purpose of pornography or sexual gratification.

Google Generative AI Prohibited Use Policy

• Sexually explicit
  Sexually explicit content made for pornography is prohibitedviolent, hateful or harmful activitiesGoogle Generative AI Prohibited Use Policy / since 2024-12-17 / checked 2026-09-25
• Dangerous or illegal activities
  Facilitating non-consensual intimate imagery is prohibitedGoogle Generative AI Prohibited Use Policy / since 2024-12-17 / checked 2026-09-25

Intimacy and romance in detail · Intimacy and romance across all 27 tools

5Depictions of minors: Depiction limited

Google Flow does not support these features in any region: Editing uploaded videos of identifiable minors.

Google Flow Help, Where you can use Google Flow

• Unsupported features
  Editing uploaded videos of identifiable minors is not supported anywhereGoogle Flow Help, Where you can use Google Flow / recorded 2026-09-25
• Dangerous or illegal activities
  Content relating to child sexual abuse or exploitation is prohibitedGoogle Generative AI Prohibited Use Policy / since 2024-12-17 / checked 2026-09-25

Depictions of minors in detail · Depictions of minors across all 27 tools

6Real-person likeness: Prominent people off

Generating videos of prominent people.

Google Flow Help, Where you can use Google Flow

• Unsupported features
  Generating videos of prominent people is not supported anywhereGoogle Flow Help, Where you can use Google Flow / recorded 2026-09-25
• Misinformation and misrepresentation
  Impersonating a living or dead person to deceive is prohibitedGoogle Generative AI Prohibited Use Policy / since 2024-12-17 / checked 2026-09-25

Real-person likeness in detail · Real-person likeness across all 27 tools

7Real brands and trademarks: IP in general

Violates the rights of others, including privacy and intellectual property rights

Google Generative AI Prohibited Use Policy

• Dangerous or illegal activities
  Violating others' intellectual property rights is prohibitedGoogle Generative AI Prohibited Use Policy / since 2024-12-17 / checked 2026-09-25

Real brands and trademarks across all 27 tools

8Violations and appeals: Feedback only

You are not charged any credits for failed generations.

Google Flow Help, Get started

• Credits
  Failed generations are not charged creditsGoogle Flow Help, Get started / recorded 2026-09-25
• Blocked prompts
  Unexpected blocks go to a feedback form, not a stated appealGoogle Flow Help, Get started / recorded 2026-09-25

Violations and appeals in detail · Violations and appeals across all 27 tools

9Read with

• Adobe Firefly beside Google Flow
• Google Flow beside Runway
• Character App
• Dreamina
• Grok Imagine
• Hailuo AI

10Pages read

• Google Flow Help, Get started, read 2026-09-25
• Google Generative AI Prohibited Use Policy, read 2026-09-25
• Google Flow Help, Where you can use Google Flow, read 2026-09-25

Quotes are the vendor's words as published on the day read. How the labels are assigned is on the method page.