Real-person likeness across 27 video generator policies
27 of the 27 tools address real-person likeness in their own policy text. The most common label is “Consent required”, carried by 12. Each row below quotes the first statement read on the field; the full quotes are on the tool pages. As of 2026-09-25.
| Tool | Label | What the text says |
|---|---|---|
| Adobe Firefly | Deception named | Impersonating other people or entities is prohibited |
| Arcloop | Consent required | Using another person's likeness or voice needs proper authorization |
| Character App | Consent required | Identifiable real people need their explicit consent, classmates and celebrities alike |
| Dreamina | Rights clause only | Violating rights of publicity or privacy is prohibited |
| Google Flow | Prominent people off | Generating videos of prominent people is not supported anywhere |
| Grok Imagine | Deception named | Deceptively impersonating a real person is prohibited |
| Hailuo AI | Consent required | Impersonating any other person or entity is prohibited |
| HeyGen | Consent required | Real people, celebrities included, need their explicit consent |
| Higgsfield | Consent required | Anyone's name, likeness or voice in your content needs their consent, yours included |
| invideo | Consent required | Deepfakes impersonating a real public figure or private person are prohibited |
| Kling AI | Deception named | Impersonating any person or entity is prohibited |
| Krea | Consent required | Impersonating people without consent, deepfakes included, is prohibited |
| LTX Studio | Consent required | Output with any person's likeness or voice needs clearance, celebrity or not |
| Luma AI | Deception named | Creating deepfakes or impersonating any person is prohibited |
| Midjourney | Harmful use named | Imagery of real people, famous or not, that could harass or harm is prohibited |
| Moonvalley | Deception named | Impersonating politicians or celebrities is prohibited for non-satirical purposes |
| OpenArt | Deception named | Showing someone doing or saying what they did not, a deepfake, is prohibited |
| Pika | Consent required | Impersonating anyone without authorization, consent and legal right is prohibited |
| Pippit | Rights clause only | Violating rights of publicity or impersonating anyone is prohibited |
| PixVerse | Consent required | Recognizable real people and celebrities need the necessary permissions |
| Runway | Consent required | Using another person's image, video or voice without permission is prohibited |
| SceneMixer | Consent required | Deepfakes of real people need documented consent |
| SkyReels | Biometric consent | Face-swap and portrait features involve biometric processing the user consents to |
| Story.com | Rights clause only | User content must not violate anyone's privacy or publicity rights |
| Synthesia | Deception named | Impersonating any person or entity is prohibited |
| Topview | Deception named | Harmful, non-satirical use of another person's identity is prohibited |
| Vidu | Rights clause only | Infringing a person's portrait, reputation or privacy rights is prohibited |
Inclusion rule. The 27 tools in the register. A tool whose text says nothing on the field is shown as not stated. Order. Alphabetical by tool name.
1What this field covers
Real people are the hardest field for drama and the one where the texts are most varied. They run from consent for anyone shown, to a bar on anyone other than the user, to rules that only name deception or harm, to a publicity-rights clause buried in an intellectual property sentence.
Satire is handled explicitly by three texts, in different directions; the scene check on parody sets them side by side.
2Labels on this field
- Consent required: 12 tools
- Prominent people off: 1 tool
- Deception named: 8 tools
- Harmful use named: 1 tool
- Rights clause only: 4 tools
- Biometric consent: 1 tool
3Tool by tool
- Adobe Firefly — Deception named
- Arcloop — Consent required
- Character App — Consent required
- Google Flow — Prominent people off
- Grok Imagine — Deception named
- Hailuo AI — Consent required
- HeyGen — Consent required
- Higgsfield — Consent required
- invideo — Consent required
- Kling AI — Deception named
- LTX Studio — Consent required
- Midjourney — Harmful use named
- Moonvalley — Deception named
- OpenArt — Deception named
- Pippit — Rights clause only
- PixVerse — Consent required
- SkyReels — Biometric consent
- Story.com — Rights clause only
- Synthesia — Deception named
- Topview — Deception named
- Vidu — Rights clause only
4Other fields
Minimum age · Violence and gore · Intimacy and romance · Depictions of minors · Real brands and trademarks · Violations and appeals