Real people in AI video stories
The real-people rules vary more than any other field. At one end, a vendor allows no media of anyone other than the user. From 6 source pages, read 2026-09-25; no maker pays to be listed.
The real-people rules vary more than any other field. At one end, a vendor allows no media of anyone other than the user. At the other, a vendor's only rule is a publicity-rights clause. In between are consent rules, deception rules and harm rules.
For drama, consent is the common thread: written consent from anyone recognizable satisfies the widest range of these texts. Fame does not substitute for it, and several texts name celebrities and public figures to make that clear.
Satire is contested. Two texts limit their impersonation bans to non-satirical uses; one says parody gives no cover without consent.
1Examples from the register
Impersonating other people or entities
Adobe Generative AI User Guidelines
If you are under 18 years old, you may use the Service only with the consent and supervision of your parent or legal guardian.
Arcloop Terms of Use
On the web, explicit content involving consenting adult characters may be subject to additional controls.
Character App Content Policy
If you are under 20 years old, you confirm that your parent or legal guardian consents to your access or use of the Service.
Dreamina Terms of Service
- Section 1Impersonating other people or entities is prohibitedDeceptive behavior
- Section 15No minimum stated; users under 18 need a parent or guardian's consentMinors
- Section 3On the web, explicit content between consenting adult characters may face extra controlsWeb
- Supplemental termsIn Japan, users under 20 confirm a parent or guardian consentsJapan
- Misinformation and misrepresentationImpersonating a living or dead person to deceive is prohibited
- Privacy and publicityNudifying real people or putting their likeness in a sexual context is prohibited
2The making side of the policy
Policy wording in “Real people in AI video stories” meets production here; SceneMixer's pages describe its side like this:
The same face across an entire series is the design target and what the reference-sheet architecture delivers for the cast in your asset library.
SceneMixer, AI Video Generator With Consistent Characters — “How consistent is it, really?” (read 2026-10-13)
Paste a scene or a short script and SceneMixer gives you a storyboard — numbered shots with framing and seconds — and then a moving version of each segment, which you can join into a rough cut of the scene.
SceneMixer, Using SceneMixer for Previs and Animatics Before a Live-Action Shoot (read 2026-10-13)
3Keep reading
The primer is about reading what vendors wrote. It is not advice about what any law requires.