Brands, logos and styles in AI video frames

Brands appear in these texts as intellectual property. Most bar infringing trademarks or intellectual property in general; a logo in shot is inside that wording. From 6 source pages, read 2026-09-25; no maker pays to be listed.

Fig. 1 The stages are the order this primer reads a policy in; the quotes below are examples from the register.

Brands appear in these texts as intellectual property. Most bar infringing trademarks or intellectual property in general; a logo in shot is inside that wording. None writes an exception for incidental background use.

Two texts reach further than logos. One bars content in the style of a known, living artist. Another tells users that studio names, trademarks and famous artist names in a prompt trip the model's own check, which is a practical warning rather than a rule.

Takedown procedures and repeat-infringer clauses are the enforcement side of this field.

1Examples from the register

create, upload, or share content that violates third-party copyright, trademark, privacy, publicity, or other rights is prohibited
Adobe Generative AI User Guidelines

if you believe that content on the Service infringes your copyright, trademark, portrait right, privacy right, or other lawful rights, you may contact us
Arcloop Terms of Use

fan-style tribute work clearly presented as derivative
Character App Content Policy

infringes on any third party's rights of publicity, privacy, copyright, trademark, or other intellectual property rights
Dreamina Terms of Service

Section 2
Content violating privacy or publicity rights is prohibitedRights of othersAdobe Generative AI User Guidelines / since 2026-05-15 / checked 2026-09-25
Section 10
Rights holders can send notices for copyright, trademark or portrait rightsNotice of infringementArcloop Terms of Use / recorded 2026-09-25
Section 1
Fan-style tribute work presented as derivative is welcomedWhat we welcomeCharacter App Content Policy / since 2026-05-03 / checked 2026-09-25
Acceptable use
Infringing other people's copyright or trademark rights is prohibitedDreamina Terms of Service / recorded 2026-09-25
Dangerous or illegal activities
Violating others' intellectual property rights is prohibitedGoogle Generative AI Prohibited Use Policy / since 2024-12-17 / checked 2026-09-25
Causing harm
Violating copyright or trademark law is prohibitedSpaceXAI Acceptable Use Policy / since 2026-08-14 / checked 2026-09-25

2A generator's own account

Policy wording in “Brands, logos and styles in AI video frames” meets production here; SceneMixer's pages describe its side like this:

Paste a scene or a short script and SceneMixer gives you a storyboard — numbered shots with framing and seconds — and then a moving version of each segment, which you can join into a rough cut of the scene.
SceneMixer, Using SceneMixer for Previs and Animatics Before a Live-Action Shoot (read 2026-10-13)

Character sheets are always portrait and scene images always widescreen, whatever ratio the videos use.
SceneMixer, Vertical 9:16 or Landscape 16:9 — “Will choosing 9:16 make my character images vertical?” (read 2026-10-13)

3Keep reading

The primer is about reading what vendors wrote. It is not advice about what any law requires.