Can you use a friend's face in AI video?
18 of the 27 tools' texts name private individuals. Each is listed below with its statement and field, then quoted. From 18 source pages, read 2026-09-25; no maker pays to be listed.
| Tool | What the text says | Field |
|---|---|---|
| Arcloop | Using another person's likeness or voice needs proper authorization | Likeness |
| Character App | Identifiable real people need their explicit consent, classmates and celebrities alike | Likeness |
| Grok Imagine | Deceptively impersonating a real person is prohibited | Likeness |
| Higgsfield | Anyone's name, likeness or voice in your content needs their consent, yours included | Likeness |
| invideo | Deepfakes impersonating a real public figure or private person are prohibited | Likeness |
| Krea | Impersonating people without consent, deepfakes included, is prohibited | Likeness |
| LTX Studio | Output with any person's likeness or voice needs clearance, celebrity or not | Likeness |
| Luma AI | Creating deepfakes or impersonating any person is prohibited | Likeness |
| Midjourney | Imagery of real people, famous or not, that could harass or harm is prohibited | Likeness |
| OpenArt | Showing someone doing or saying what they did not, a deepfake, is prohibited | Likeness |
| Pika | Impersonating anyone without authorization, consent and legal right is prohibited | Likeness |
| PixVerse | Recognizable real people and celebrities need the necessary permissions | Likeness |
| Runway | Using another person's image, video or voice without permission is prohibited | Likeness |
| SceneMixer | Deepfakes of real people need documented consent | Likeness |
| Story.com | User content must not violate anyone's privacy or publicity rights | Likeness |
| Synthesia | Impersonating any person or entity is prohibited | Likeness |
| Topview | Harmful, non-satirical use of another person's identity is prohibited | Likeness |
| Vidu | Infringing a person's portrait, reputation or privacy rights is prohibited | Likeness |
Inclusion rule. Tools in the register whose quoted policy text names private individuals, or an unambiguous synonym. Order. Alphabetical by tool name.
1What this means for the scene
Private people are covered by consent and impersonation rules rather than by fame. One text names classmates and co-workers specifically. For a drama cast from people you know, written consent is the thread that runs through every quote below.
2The words themselves
use another person's likeness, voice, image, or personal information without proper authorization
Arcloop Terms of Use
You may not generate content depicting identifiable real people — private individuals, celebrities, public figures, co-workers, classmates, ex-partners, or anyone else — without their explicit consent
Character App Content Policy
Deceptively impersonating a real person
SpaceXAI Acceptable Use Policy
to the extent Your Content contains the name, likeness, voice, or other identifiable attributes of any individual (including yourself), you have obtained all necessary rights, releases, and consents
Higgsfield Terms of Use Agreement
You shall not create deepfakes or other synthetic media that realistically impersonate a real individual, whether a public figure or a private person
invideo Usage Policy
actions and content which impersonate individuals without their consent (e.g. "deepfakes")
Krea Terms of Service
You may not use the Platform to generate Output that contains the name, image, likeness, appearance, voice, persona, or biographical information of any person, celebrity or otherwise, without securing clearance
LTX Studio Terms of Service
create deepfakes or similarly deceptive Output; impersonate any person or entity or claim a false affiliation or identity
Luma AI Terms of Service
- Prohibited conductUsing another person's likeness or voice needs proper authorization
- Section 4Identifiable real people need their explicit consent, classmates and celebrities alikeReal people, celebrities and public figures
- Privacy and publicityDeceptively impersonating a real person is prohibited
- Section 4Anyone's name, likeness or voice in your content needs their consent, yours includedYour content
- Clause 2.3Deepfakes impersonating a real public figure or private person are prohibited
- Section 6Impersonating people without consent, deepfakes included, is prohibitedUsage restrictions
- Section 4.4Output with any person's likeness or voice needs clearance, celebrity or notClearance
- Restrictions (c)Creating deepfakes or impersonating any person is prohibited
- RulesImagery of real people, famous or not, that could harass or harm is prohibited
- Section 4.3Showing someone doing or saying what they did not, a deepfake, is prohibitedRestrictions on content generation
- Prohibited usesImpersonating anyone without authorization, consent and legal right is prohibited
- Sharing contentRecognizable real people and celebrities need the necessary permissionspublic figures and others' IP
- Rights of othersUsing another person's image, video or voice without permission is prohibited
- Section 04Deepfakes of real people need documented consentAcceptable use
- Prohibited user contentUser content must not violate anyone's privacy or publicity rights
- ImpersonationImpersonating any person or entity is prohibiteddeception and abuse of individual rights
- Prohibited contentHarmful, non-satirical use of another person's identity is prohibitedimpersonation
- Prohibited contentInfringing a person's portrait, reputation or privacy rights is prohibited
3Who addresses the field without naming it
On real-person likeness, the texts of Adobe Firefly, Dreamina, Google Flow, Hailuo AI, HeyGen, Kling AI, Moonvalley, Pippit and 1 more say something, but not about private individuals (9 tools). No tool in the register is silent on the field.