AI Video Rated

What each video generator's own policy lets you put on screen

Likeness: face, voice and identity in policy text

Likeness means the features that identify a person: face, voice, appearance, sometimes name and biography. Below, Arcloop, Hailuo AI, HeyGen and Higgsfield show how the wording varies. From 8 source pages, read 2026-09-25; no maker pays to be listed.

Likeness, as the policies use itLikeness means the features that identify a person: face, voice, appearance, sometimes name and biography. The texts here use it to set the scope of their real-people rules. Tools quoted: Arcloop, Hailuo AI, HeyGen, Higgsfield, invideo, Kling AI, LTX Studio and Luma AI.TermLikenessLikeness means the features that identify a person: face, voice,appearance, sometimes name and biography.Quoted fromArcloop, Hailuo AI, HeyGen, Higgsfield, invideo and moreRead2026-09-25
Fig. 1 The definition is this file's; the wording in the table is each vendor's.

Likeness means the features that identify a person: face, voice, appearance, sometimes name and biography. The texts here use it to set the scope of their real-people rules.

Some extend it to voice explicitly, which matters for any production that wants a performance to sound like someone in particular.

1How vendors word it

Where each policy puts a lineA solid mark means the policy text says something on that field; an open mark means it is silent there. Read the quotes in the table for what it says.Where each policy puts a lineWhat the text saysWhat the textsaysFieldArcloopArcloop — What the text says: Using another person's likeness or voice needs proper authorizationArcloop — Field: LikenessHailuo AIHailuo AI — What the text says: Users must obtain publicity, image and voice rights for any useHailuo AI — Field: LikenessHeyGenHeyGen — What the text says: An avatar's actor can ask for their likeness to be removed at any timeHeyGen — Field: LikenessHiggsfieldHiggsfield — What the text says: Anyone's name, likeness or voice in your content needs their consent, yours includedHiggsfield — Field: Likenessinvideoinvideo — What the text says: No parody or satire exception when a real likeness is used without consentinvideo — Field: LikenessKling AIKling AI — What the text says: Portrait-rights holders can file a complaintKling AI — Field: LikenessLTX StudioLTX Studio — What the text says: Output with any person's likeness or voice needs clearance, celebrity or notLTX Studio — Field: LikenessLuma AILuma AI — What the text says: Creating deepfakes or impersonating any person is prohibitedLuma AI — Field: Likeness
Fig. 2 A solid mark means the policy text says something on that field; an open mark means it is silent there. Read the quotes in the table for what it says.
How the term “likeness” appears in quoted policy text, read 2026-09-25.
ToolWhat the text saysField
ArcloopUsing another person's likeness or voice needs proper authorizationLikeness
Hailuo AIUsers must obtain publicity, image and voice rights for any useLikeness
HeyGenAn avatar's actor can ask for their likeness to be removed at any timeLikeness
HiggsfieldAnyone's name, likeness or voice in your content needs their consent, yours includedLikeness
invideoNo parody or satire exception when a real likeness is used without consentLikeness
Kling AIPortrait-rights holders can file a complaintLikeness
LTX StudioOutput with any person's likeness or voice needs clearance, celebrity or notLikeness
Luma AICreating deepfakes or impersonating any person is prohibitedLikeness

Inclusion rule. Tools in the register whose quoted text uses the term or a direct equivalent; one statement per tool. Order. Alphabetical by tool name.

use another person's likeness, voice, image, or personal information without proper authorization

Arcloop Terms of Use

obtaining all rights, permissions, consents, licenses, and releases required for that use, including rights relating to intellectual property, privacy, publicity, image, voice

Hailuo AI Terms of Service

The Actor reserves the right to request removal of their likeness from our Services at any time.

HeyGen Moderation Policy
  • Prohibited conduct
    Using another person's likeness or voice needs proper authorizationArcloop Terms of Use / recorded 2026-09-25
  • User responsibilities
    Users must obtain publicity, image and voice rights for any useHailuo AI Terms of Service / recorded 2026-09-25
  • Section 2
    An avatar's actor can ask for their likeness to be removed at any timeAvatarsHeyGen Moderation Policy / recorded 2026-09-25
  • Section 4
    Anyone's name, likeness or voice in your content needs their consent, yours includedYour contentHiggsfield Terms of Use Agreement / recorded 2026-09-25
  • Clause 2.3
    No parody or satire exception when a real likeness is used without consentinvideo Usage Policy / since 2026-07-08 / checked 2026-09-25
  • Section 6.1
    Portrait-rights holders can file a complaintInfringement complaintKling AI Terms of Service / since 2026-04-21 / checked 2026-09-25
  • Section 4.4
    Output with any person's likeness or voice needs clearance, celebrity or notClearanceLTX Studio Terms of Service / since 2026-05-13 / checked 2026-09-25
  • Restrictions (c)
    Creating deepfakes or impersonating any person is prohibitedLuma AI Terms of Service / since 2026-05-14 / checked 2026-09-25

2A generator's own account

Policy wording in “Likeness” meets production here; SceneMixer's pages describe its side like this:

Each character is matched to a preset voice sample that is attached to every segment, so the character's voice identity is stable across episodes.

SceneMixer, Native-Language Dialogue vs. Dubbing in AI Video (2026): Why the Cast Should Speak the Line — “Does the character keep the same voice across languages?” (read 2026-10-13)

An accent or dialect keeps the project’s dialogue language and puts a regional flavour on it, so it goes in the voice description.

SceneMixer, Give a Character an Accent or Dialect in an AI Drama — “Is an accent the same thing as the dialogue language?” (read 2026-10-13)

3Related terms