Publicity rights as policies use the phrase

The right of publicity is a person's control over commercial use of their name, image, likeness or voice. Below, Adobe Firefly, Dreamina, Hailuo AI and Luma AI show how the wording varies. From 6 source pages, read 2026-09-25; no maker pays to be listed.

The right of publicity is a person's control over commercial use of their name, image, likeness or voice. In these texts it usually appears inside a list of other people's rights a user must not infringe.

A policy whose only likeness rule is a publicity-rights clause has not said how it treats a real person in a non-commercial scene; the label for such a text records that the rule is a rights clause, not a consent rule.

1How vendors word it

Inclusion rule. Tools in the register whose quoted text uses the term or a direct equivalent; one statement per tool. Order. Alphabetical by tool name.

create, upload, or share content that violates third-party copyright, trademark, privacy, publicity, or other rights is prohibited

Adobe Generative AI User Guidelines

use the Services in a manner that violates or infringes on any third party's rights of publicity, privacy

Dreamina Terms of Service

obtaining all rights, permissions, consents, licenses, and releases required for that use, including rights relating to intellectual property, privacy, publicity, image, voice

Hailuo AI Terms of Service

• Section 2
  Content violating privacy or publicity rights is prohibitedRights of othersAdobe Generative AI User Guidelines / since 2026-05-15 / checked 2026-09-25
• Acceptable use
  Violating rights of publicity or privacy is prohibitedDreamina Terms of Service / recorded 2026-09-25
• User responsibilities
  Users must obtain publicity, image and voice rights for any useHailuo AI Terms of Service / recorded 2026-09-25
• Input
  Input must not infringe others' intellectual property or publicity rightsLuma AI Terms of Service / since 2026-05-14 / checked 2026-09-25
• Acceptable use
  Violating rights of publicity or impersonating anyone is prohibitedPippit (CapCut) Terms of Service / since 2026-04-15 / checked 2026-09-25
• Prohibited user content
  User content must not violate anyone's privacy or publicity rightsStory.com Terms of Service / since 2026-01-20 / checked 2026-09-25

2A generator's own account

Policy wording in “Right of publicity” meets production here; SceneMixer's pages describe its side like this:

Each line is generated with the picture, in the voice chosen for that character, and the speaker's lips move with the words.

SceneMixer, Dialogue Lines: Delivery Notes, Voice-Over, Captions and the Voice Tag — “Is the dialogue really spoken in the video?” (read 2026-10-13)

A SceneMixer segment comes out with its sound already in it: each line spoken in that character’s voice, the speaker’s lips moving with the words, and the ambience of the place — rain, traffic, a clock.

SceneMixer, Dialogue and Sound in One Generation (read 2026-10-13)

3Related terms

• Reporting to NCMEC
• Likeness