Deepfakes in video policy text
A deepfake is synthetic media that shows a real person doing or saying something they did not. Below, Character App, invideo, Krea and Luma AI show how the wording varies. From 7 source pages, read 2026-09-25; no maker pays to be listed.
A deepfake is synthetic media that shows a real person doing or saying something they did not. The texts here use the word in two ways: as a thing barred outright, or as a thing barred when it deceives or lacks consent.
The second reading leaves room for clearly labelled or consented uses; the first does not. The quotes below show which way each vendor writes it.
1How vendors word it
| Tool | What the text says | Field |
|---|---|---|
| Character App | Sexual depictions of real people without consent are prohibited, deepfake nudes included | Intimacy |
| invideo | Deepfakes impersonating a real public figure or private person are prohibited | Likeness |
| Krea | Impersonating people without consent, deepfakes included, is prohibited | Likeness |
| Luma AI | Creating deepfakes or impersonating any person is prohibited | Likeness |
| OpenArt | Showing someone doing or saying what they did not, a deepfake, is prohibited | Likeness |
| Pika | Nonconsensual sexual content, deepfake pornography included, is prohibited | Intimacy |
| SceneMixer | Deepfakes of real people need documented consent | Likeness |
Inclusion rule. Tools in the register whose quoted text uses the term or a direct equivalent; one statement per tool. Order. Alphabetical by tool name.
Sexual or intimate depictions of real people without their consent, including "deepfake" nudes or sexual acts.
Character App Content Policy
You shall not create deepfakes or other synthetic media that realistically impersonate a real individual, whether a public figure or a private person
invideo Usage Policy
actions and content which impersonate individuals without their consent (e.g. "deepfakes")
Krea Terms of Service
- Section 2Sexual depictions of real people without consent are prohibited, deepfake nudes includedZero tolerance
- Clause 2.3Deepfakes impersonating a real public figure or private person are prohibited
- Section 6Impersonating people without consent, deepfakes included, is prohibitedUsage restrictions
- Restrictions (c)Creating deepfakes or impersonating any person is prohibited
- Section 4.3Showing someone doing or saying what they did not, a deepfake, is prohibitedRestrictions on content generation
- Prohibited usesNonconsensual sexual content, deepfake pornography included, is prohibited
- Section 04Deepfakes of real people need documented consentAcceptable use